SIX PACK(AGE) | POP-UP PROMOTION

Six Pack(age) | Point of Purchase | Promotional Pop-up

Planning the Pop-up Concepts for Layout and Color

Prototype 1 | Die-cut flat pattern and design

Prototype 1 | Model


Prototype 2 | Die-cut flat pattern and design

Prototype 2 | Model

Point of purchase | Pop-up promotional material | Craft beer
This was a packaging project which took a closer look at paper engineering. An extension of an earlier craft beer branding project, the aim of this exercise was to understand and design pop-up models which serve as point of purchase display.